About Rachel
Business is about people. We spend more hours at work than with our families, yet so many companies struggle to communicate their story in a way that will attract the right people for the job, and give employees an aligned purpose.
After 13 years of leading recruitment at The Beck Group and The Container Store, Rachel understands the challenges growing firms face to attract and retain quality talent. That’s why she founded the brand strategy firm Southern Lighthouse: to attract better talent and clients to construction companies through storytelling, branding and messaging. She is a sought-after national speaker who regularly presents on personal branding and how to become an employer of choice.
Rachel graduated with a Bachelors in Psychology from Austin College, and holds a Masters in Sustainability from Southern Methodist University. Rachel is a mom of two wild boys, wife and iced tea snob who lives in Dallas, Texas.